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Who we are

Alaina and Alan standing

ALAINA & ALAN ANDREWS

Graphic Designer | Web Developer

The team behind Tropical Branding is father/daughter duo Alan & Alaina Andrews. Alaina will be your main contact and lead designer during this process while Alan heads up the web development portion and will be training you at the end on how to use your newly developed website! With Alaina’s background in design, Alan’s years of experience with computer technology, and a shared love for all things tropical or ocean related, Tropical Branding was formed. We can’t wait to meet you and get started creating a unique new brand or website for your business.

Alaina & Alan Andrews

OUR PHILOSOPHY

At Tropical Branding, we are passionate about creating personalized aesthetics and cohesive branding materials for service-based companies just like yours. If you let us, we can help you fast-track your dreams of building a successful business, inspiring and improving the lives of consumers, and finally, living out your passion. Whether you’re just forming your new business idea, or you already have a clearly defined vision mapped out, we will help you sort through the details. This is your brand, and our designers will be with you every step of the way, educating you on everything you need to know about branding, and inspiring you to turn your unique voice and style into a functional brand that helps you reach your goals faster and set you apart in your industry. That’s the power of branding.​

Alaina drawing on ipad
logo and tagline

Decisions made, projects complete, dreams manifested – it’s all possible with Tropical Branding.

The Process

Tropical Branding mood board
hands typing on laptop

We work using a 3 part process: Discovery, Creation, and Implementation + Launch. The discovery process starts with an initial “brand-storm” session taking place in a local coffee shop or over the phone. During this session, we listen to your dreams, talk you through the process and decide if we will be a good fit. After this we move onto the creation phase. This is where the magic happens! We use the branding strategy created from the discovery phase as a reference to start working on your concept development. As the project is nearing end, we pick a launch date and start developing a launch strategy

hands typing on laptop

When completed, you will have a clear and effective brand identity or website that will help to attract your ideal client.

The Design Process

Your project consists of three primary stages. Discovery, Creation, and Implementation + Launch.

Discover

The discovery phase begins with an initial “brand-storm” session taking place in a local coffee shop or over the phone. During this session, we listen to your dreams, talk you through the process and decide if we will be a good fit for each other. 

After the initial meeting & the contract is signed, we invite you to our client management system & send you instructions to get started on your homework! Once your homework is completed, we put together a brand strategy PDF where we outline your unique voice, ideal client, branding buzzwords and put together a visual mood board.

Create

This is where the magic happens! After the discovery phase is approved, we use the branding strategy as a reference to start working on your concept development. 


After creating multiple concepts, we pick the strongest one and present it to you via an in-depth concept presentation that includes a logo, secondary logo, color palette & other unique branding elements. Once presented, we revise until perfect! Next, we will put together the rest of your package based on the collateral material you have chosen for your brand (you receive two complimentary collateral design items)

Implement

As the project is nearing end, we pick the launch date and start developing a launch strategy. During this time, we take a few days to save all of the different file types you will need as well as create a detailed Brand Standards Manual for you. All of your new design files will be sent to you in an organized Google Drive folder.

When completed, you will have a clear and effective brand identity or website that will help attract your ideal client.

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