Vision boarding 101: How to create a vision board

Vision Boarding 101: Unleashing Your Creative Potential What is a vision board? A vision board is any compilation of images that inspire and motivate you. The purpose of a vision board is to bring energy and attention to whatever it is you are looking to manifest in your life. What inspires you? What do you […]

A look inside my branding process

Tropical Branding mood board

If you’ve never worked with a graphic designer before, here is a little insight into my process and thinking behind a branding project! We start the process by sending you a questionnaire to get really clear on what your business is all about. Your vision, mission, target client, & services you offer create the framework […]

The Importance of Brand Consistency

sunlit Sea Oats photo

If you’re like me, you love to try out different font combinations and color palettes when you’re creating something new. It’s just part of the creative process, right? But when it comes to your own brand, once you have made all the design choices and launched your business, this creative impulse can cause problems. If […]

Why we choose to use the page builder Elementor with WordPress

Alaina Andrews from Tropical Branding working at her desk

Choose your platform There are so many platforms out there now for your website! Hosted drag-and-drop page builder sites like Squarespace & Wix have gained wide acceptance. While these are great for novices to build a basic website (with ongoing monthly fees), they have constraints that make them unsuitable for a full blown, feature rich […]