The Importance of Brand Consistency

sunlit Sea Oats photo

If you’re like me, you love to try out different font combinations and color palettes when you’re creating something new. It’s just part of the creative process, right? But when it comes to your own brand, once you have made all the design choices and launched your business, this creative impulse can cause problems. If […]

Why we choose to use the page builder Elementor with WordPress

Alaina Andrews from Tropical Branding working at her desk

Choose your platform There are so many platforms out there now for your website! Hosted drag-and-drop page builder sites like Squarespace & Wix have gained wide acceptance. While these are great for novices to build a basic website (with ongoing monthly fees), they have constraints that make them unsuitable for a full blown, feature rich […]