3 Reasons Why Branding Is So Important
Alaina Butcher Alaina Butcher

3 Reasons Why Branding Is So Important

Branding is extremely important to being successful in business. There are no customer-facing businesses out there operating at a massive scale without a well thought out brand.

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Why we are Squarespace web designers
Alaina Butcher Alaina Butcher

Why we are Squarespace web designers

When I first got into web design, I thought Squarespace was awesome for newbies. I was all about it. It automatically made my sites look good on any device, but I found its design options somewhat restrictive. I felt stuck with their templates, and customizing them was a pain. So, I thought WordPress was the way to go. We started off only offering WordPress sites because it gave us the freedom we needed to customize our sites.

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How to create a cohesive brand across all platforms
Alaina Butcher Alaina Butcher

How to create a cohesive brand across all platforms

Creating a cohesive brand across all platforms can be a challenging task for businesses, but it is essential for building a strong and recognizable brand. In this blog post, we will explore some key strategies for creating a consistent brand across your website, Instagram, Pinterest, Facebook, and TikTok.

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A look inside my branding process
Alaina Butcher Alaina Butcher

A look inside my branding process

If you’ve never worked with a graphic designer before, here is a little insight into my process and thinking behind a branding project!

We start the process by sending you a questionnaire to get really clear on what your business is all about. Your vision, mission, target client, & services you offer create the framework for any good brand. This part might be a little challenging if you’ve never sat down & lined out these details for you business before, but they will prove to be so valuable to the success of your brand. Trust me, getting clarity feels SO SO good!

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